There are many extensive benefits that can be derived from a successful program and the list below follows a sample of what can be achieved.

Major Brand Exposure
Auto racing is a high profile sport and the British Formula Ford Championship is one of the leading racing series in the UK and throughout Europe.

Image Building
Both racing and Josh are the right image for a partner. Partners can use racing to help build, develop and enhance their image and then use that image in product advertising and promotion.

Target Audience
Motor racing fans and spectators are an ideal target audience for partners. They are extremely brand loyal and sympathetic to the companies and brands that support their favorite drivers and teams. Partners are therefore presented to a receptive target audience with a quality demographic.

Advertising Campaigns
Partners can use their involvement with racing as a basis for advertising campaigns. They can use the image they create in racing in product advertising in both consumer media and in specialist racing publications. Most race car sponsors use their association in advertising campaigns.

Corporate Hospitality
Partners have an opportunity to entertain guests at every race. A variety of hospitality options are available, including access to the team’s garage in the Paddock and to the hospitality facilities at each circuit.

Opportunities for New Business
Participation in motor racing often provides opportunities to develop business to business relationships with other team and series sponsors.

Personal Appearances
Race car drivers attract attention whenever they make public appearances. Partners can therefore use Josh both at races and at other venues, such as conferences, exhibitions, employee open days, etc. to make appearances.