The MSA Formula Ford Championship of Great Britain

This illustrious Championship is entering 2011 with great prospects for its future.

On the back of the spectacular success of the new Duratec 1600cc engine, Ford is providing its full backing for the Championship, with its three year deal to support the exciting new engine for the category.

Alongside is a package of promotional benefits which Includes television coverage on Sky Sports and a high quality race hospitality centre for the Championship.

There is only two other single seater racing formulae in the world that work on this freedom of chassis and engine build they are Formula Three and Formula One.

Supports British F3
Supports British GT series
Supporting a round of the famous DTM series
www.britishformulaford.co.uk

The Schedule

Rounds 1, 2 & 3 April Oulton Park, Cheshire Supporting British F3/GT	Rounds 4 & 5 May Donington Park, Derbyshire Supporting British F3
Rounds 6, 7 & 8 April Rockingham, Northants Supporting British F3/GT	Rounds 9, 10 & 11 June Knockhill, Fife Supporting BTCS 12 Hours
Rounds 12 & 13 July Snetterton, Norfolk Supporting British F3/GT	Rounds 14, 15 & 16 August Silverstone, Northants Supporting British GT
Rounds 17, 18 & 19 September Brands Hatch, Kent Supporting DTM	Rounds 20, 21 & 22 September Brands Hatch, Kent Supporting British F3/GT
Rounds 23, 24 & 25 October Castle Coombe Supporting British F3/GT	Formula Ford World Festival October Brands Hatch, Kent Various Formulae

Sponsorship

Companies, who associate themselves with Motorsport, experience the multi-faceted benefits that directly impact their bottom line by strengthening their brand position and allowing them to bond closely with key customer groups that conventional marketing channels cannot present.

Any partner in a defined program will benefit from the image and exposure of motor sport, and the professionalism and pedigree of the Team working alongside these elite athletes.

To optimise the benefits we seek a complete understanding of partner companies brands and business goals.

We know too often that sponsors often don't get what they should. Many embark on a sponsorship for the wrong reasons. Few set clear business objectives or use it to positively affect their bottom line. We will explore your needs and develop a proposal specific to you.

Providing a bespoke, objective-driven and measurable plan which will be managed throughout the relationship, with regular meetings, regular reports and a project conclusion debrief and analysis.

We like to develop medium - long term partnerships to develop, understand and implement a successful campaign year after year.

The Benefits

There are many extensive benefits that can be derived from a successful program and the list below follows a sample of what can be achieved.

Major Brand Exposure
Auto racing is a high profile sport and the British Formula Ford Championship is one of the leading racing series in the UK and throughout Europe.

Image Building
Both racing and Josh are the right image for a partner. Partners can use racing to help build, develop and enhance their image and then use that image in product advertising and promotion.

Target Audience
Motor racing fans and spectators are an ideal target audience for partners. They are extremely brand loyal and sympathetic to the companies and brands that support their favorite drivers and teams. Partners are therefore presented to a receptive target audience with a quality demographic.

Advertising Campaigns
Partners can use their involvement with racing as a basis for advertising campaigns. They can use the image they create in racing in product advertising in both consumer media and in specialist racing publications. Most race car sponsors use their association in advertising campaigns.

Corporate Hospitality
Partners have an opportunity to entertain guests at every race. A variety of hospitality options are available, including access to the team&rsquos garage in the Paddock and to the hospitality facilities at each circuit.

Opportunities for New Business
Participation in motor racing often provides opportunities to develop business to business relationships with other team and series sponsors.

Personal Appearances
Race car drivers attract attention whenever they make public appearances. Partners can therefore use Josh both at races and at other venues, such as conferences, exhibitions, employee open days, etc. to make appearances.

Media

The 2011 Formula Ford Championship will have rounds televised on Sky Sports 1, 2, 3 and Extra. Each round is typically broadcast 4 times.

Average viewing figures for each showing are 150,000. Across the course of the year, this results in very significant viewing figures. It is worth noting that the Motors TV coverage of Formula Ford has such excellent exposure, that some other championships viewing does not come close to this sort of audience.

Once shown on UK channels, this coverage is then syndicated around the world via International Motorsports News, which is broadcast on ESPN Star Sports TV.

Star Sports TV, the Far East subscribers total 64,799,720.

At least one transmission of each programme was at prime time viewing (18:00-22:00)

The Formula Ford Festival which is held at Brands Hatch each October attracts approx. 7000 spectators and is aired several times on Motors TV.

British Formula Ford at Brands Hatch attracting 75000 spectators in its Easter weekend .

Various National publications such as Autosport, Motorsports News and Regional newspaper articles

Hospitality

A high quality race hospitality centre will be provided for each round of the 2011 Championship. This will be serving hot and cold drinks and breakfast throughout the race weekend and can be used by all Formula Ford drivers, their guests and teams.
Full hospitality can be arranged for Sponsors, clients & family and all of their guests. This will also be the venue for driver briefings and prize giving.
An excellent opportunity to combine Corporate meetings, Team building events and employee incentives with an outstanding Motorsports weekend
VIP packages available dependant on individual needs & requirements.